Magento to Shopify Migration Campaign

The client wanted an effortless migration from Magento to Shopify, with better functionality, scalability, and performance without losing their present search engine rankings and organic traffic.

Challenges

High Volume of Content: Migrating large set of content without data loss.
SEO Concerns: To retain the existing ranks and organic traffic post-migration.

Solutions

Strategic Migration Plan: Our team of SEO experts thoughtfully created the plan that included setting up staging version creation, 1 to 1 URL mapping, pre-launch site analysis and post-launch site analysis.
SEO-Focused Strategy: Our SEO and Web team worked together to create a detailed redirect strategy to ensure that we are maintaining the link equity and setup 301 redirects properly which helped us to avoid any ranking drops.
Post-Migration Testing and Optimization: Our team correctly tested everything, ensuring all links, contents, and functionalities were at their place. We optimized the website to ensure better performance.

Results

Zero Downtime: Our website development team carefully planned and tested to ensure that site is having minimum downtime and potential customers don’t face any challenges.
98% Traffic Retention: With our Migration plan and post-launch SEO checklist, we were able to retain 98% of search engine rankings and organic traffic.
35% Increase in Site Performance: Improved response time and higher page load speeds resulted in a better user experience and engagement rate.

The Result Matters Most

Our strategic website migration enabled our client to have a smooth and easy transition to a scale and security-friendly platform that never compromised on SEO or user experience.