The Speech Therapy clinic in Bellevue came to Digital GrowT struggling with minimal online visibility due to an outdated GoDaddy website. Our website development team created a custom WordPress website and migrated all the data from GoDaddy to WordPress while optimising the new site for local and organic SEO. Within just nine months, the clinic saw a remarkable 179% increase in organic traffic, a 378% increase in organic leads, and achieved #1 rankings in the local pack for money keywords.
About the Client: Our client is a speech therapy clinic located in Bellevue aiming to grow its visibility in the local area. Despite offering excellent services, the business was not generating enough leads due to poor website performance and limited visibility. To outrank the competitors, they needed a digital marketing partner to build their online presence and drive relevant traffic to the website.
- Strategy
- SEO
- Link Building
- Content
- Ongoing Support
The Problem
When the client contacted us, they were facing several challenges that were impacting the online presence of the website:
- Outdated Website: The website was built with GoDaddy Website builder, which provides limited flexibility and cannot serve modern SEO and user experience needs.
- Low Visibility in Local Search: The client's Google Business Profile (GBP) was not optimized, and inconsistent Name-Address-Phone (NAP) information across platforms caused credibility issues, which means they were ranking pretty low in local pack.
- Low Organic Traffic: Despite some existing SEO framework, their website had weak technical optimization, duplicate content, and lacked quality backlinks, making it nearly impossible to compete with local competitors.
- Outdated Website: The website was built with GoDaddy Website builder, which provides limited flexibility and cannot serve modern SEO and user experience needs.
Solutions
Digital GrowT created a customized SEO solution to address each aspect of the client’s challenges. Key steps included:
1. Custom WordPress Development
We rebuilt the client’s website on WordPress CMS because of the flexibility and SEO-friendliness of the CMS. This process included:
- Seamlessly migrating all data from GoDaddy to WordPress.
- Implementing URL mapping and domain migration to maintain existing SEO value.
- Creating a responsive, user-friendly design to enhance user experience and conversions.
2. Local SEO Optimization
To dominate the local pack, we focused on optimizing the client’s Google Business Profile (GBP) and ensuring to keep NAP information consistent:
- Completed and optimized the GBP with relevant keywords, descriptions, and updated images.
- Ensured NAP information (Name, Address, Phone Number) across the website and directories to build trust with search engines.
- Integrated local keywords and location-microdata to the website.
3. Organic SEO Implementation
To create long-term visibility, we performed a robust organic SEO strategy, including:
- Conducting a comprehensive technical SEO audit and resolving any issues.
- Creating unique, high-quality content to improve relevance.
- Building a strong backlink profile with authoritative sites to improve domain authority.
- Regular keyword tracking and optimization to ensure ongoing performance improvements.
Outstanding SEO Results
We were able to outstanding results within just nine months:
- #1 Rankings in the Local Pack: The client achieved top rankings for critical “money” keywords in the local pack.
- Top 3 Organic Keyword Rankings: Significant improvements in the non-branded traffic with high-value keywords ranking in top 3 positions on Google search results.
- Traffic Increase: Organic traffic increased by 179%, driving more potential customers to the website.
Lead Generation: Organic leads increased by 378% which helped the client’s business to grow.
