To target your audience on the web, you need to have a solid SEO strategy, which Airport Taxi San Jose lacked clearly before approaching us. Once we at Digital GrowT came in association with them we analyzed their site extensively to ensure its usefulness for the business that it operates.
Clearly the e-commerce website lacked the appeal and attractiveness that a business needs to posses. The website was plain and simple; it was least engaging with no call to action and any sort of content. So, users found the website little reliable and therefore the website instead of attracting higher traffic witnessed significant bounce rate.
- Strategy
- SEO
- Link Building
- Content
- Ongoing Support
What we did
On analyzing the website, we were aware that the website was ideal in all aspect from internally but it lacked the extra factor that a service website needs to have. Se, we started working on the overall structure of the website by working on its user interface. We along with the help of our experts created service based content for the website to enhance the search ranking of the website.
Conversion rate optimization (CRO)
We knew that merely enhancing the popularity of website is not going to make it useful. So, we updated call to action column on the page along with the facility of reserving a ride from one destination to another. Our experts made sure that the website had all the ingredients that a service website requires and therefore they equipped with website with features like ‘estimate cab trip fare’ and ‘Google Directions’.
Outstanding SEO Results
Since, we were aware that Airport Taxi San Jose only needed traffic to their site; we managed to deliver the same in a short space of time. Few changes here and there escalated the popularity of the website as more number of visitors showed interest in the service of the company. Additionally, the traffic to the website grew by 50% which enabled the business of Airport Taxi San Jose experience profit in plenty.
