Shopify has become a key player in e-commerce, powering millions of online shops worldwide. This post breaks down Shopify’s market position, global reach, user demographics, and commerce trends.
Shopify’s Market Share
 Global Presence
Shopify stands fourth among all the e-commerce platforms globally as of 2025, holding 10.32% of the market.
 U.S. Leadership
In the U.S., The Shopify platform leads with a 30% market share, making it the top e-commerce platform.
Shopify’s Growth and Expansion
 Merchant Reach
Shopify services more than 2.06 million stores across over 175 countries. Every sort of company depends on its supplies.
 Revenue Growth
Shopify made $7.06 billion in 2023—a 26.07% rise from the year before. Revenue for the first three quarters of 2024 came at $6.02 billion.
 Growth Rate
Surpassing the worldwide e-commerce growth rate of 8.4%, Shopify’s growth rate in 2024 was 20%.
Where Are Shopify Stores Located?
 North America
Comprising 62% of all Shopify stores, North America features 2.8 million of them. Just the United States has about 3.14 million open stores.
 Europe
There are 664,810 Shopify stores spread around Europe. Leading with 220,103 stores is the UK; Germany comes second with 149,697.
 Asia-Pacific
Asia-Pacific is expanding; East Asia has 53,420 stores while South Asia maintains 71,744 ones. India features 92,773 retail stores.
 Africa and Latin America
There are 25,666 Shopify stores across Africa; South Africa leads with 20,479. With 121,502 stores, Brazil dominates Latin America.
Who Uses Shopify?
  Age Groups
Shopify attracts all ages, from Gen Z to baby boomers.
  Gender Distribution
Shopify merchants serve a diverse customer base, making gender insights valuable for marketing.
  Income Levels
Income affects spending habits. Merchants can use this data to tailor pricing and product offerings.
Popular Industries on Shopify
Fashion & Apparel: Over 540,000 stores
Home & Garden: 249,000 stores
Beauty & Personal Care: 198,000 stores
Electronics: A key sector, especially for Shopify Plus users
Health & Wellness: A growing industry
Shopify Performance Metrics
 Average Sales
An average Shopify store makes roughly $5,583 a month. Industry and approach affect earnings.
 Conversion Rates
Typical Shopify conversion rate is 1.4%. The top 10% of retailers land at 4.7%.
 Mobile vs. Desktop Traffic
Of Shopify traffic, 79% comes from mobile devices. Still, desktop users convert at 1.9%, while mobile users only score 1.2%.
 Checkout Completion
Of Shopify users that add things to their cart, roughly 45% finish their purchase.
Leading e-commerce platform Shopify has industry growth, worldwide reach, and great market presence. Its consistent development and adaptability make it a first choice for companies wishing to expand web-based. Shopify’s importance in forming the sector will remain vital as e-commerce develops.
Digital GrowT is one of the Shopify partners offering Shopify Website Development and Shopify SEO services to market your Shopify store. Contact Us today to learn more.
